Noovie Trivia
A new visual design for a game, re-booted.
Clients
Thup Games https://www.thup.com/ for
National CineMedia https://www.ncm.com/
My role
I was contracted to help with the redesign of the game’s user experience, GUI and visual design. Previously entitled Shuffle 2.0, the game was being just that - a card shuffle game with only one level. The ask was to re-boot and refresh the visual design style of the game, giving it a more contemporary “mobile game-like” look and feel, but also one that was in line with the current style of what NCM makes.
The Ask
Noovie Trivia is a fast-paced movie trivia game introduced to players in thousands of theaters during the pre-show to the film Avengers: Endgame. It was produced using the latest WebGL technology, allowing the game to be played in a web browser on mobile devices.
In a strategically important moment of transition for the project, I was contracted to help with the redesign of the expanded user experience, GUI and visual design. Through creative direction and adhering to an already established style , I developed the overall visual design (color palette, main menu redesign, user profile icon and backgrounds). A multiplayer mode is still being developed.
Gameplay wireframes
Process
• Reimagining the game’s user flow
• Wireframing gameplay for all mini games
• Visual design for all new gameplay screens to match National CineMedia’s Brand Voice directions
Shuffle 2.0 User Flow
Process
As part of the process a Brand Voice direction was provided by the team from National CineMedia.
Backgrounds and GUI color themes explorations. These directly influenced the final game color palette and are ultimately what the game launched with.
Backgrounds and GUI color themes explorations. These directly influenced the final game color palette and are ultimately what the game launched with.
Outcomes
The game is downloadable on both the App Store and Google Play Store. The overall color palette, main menu redesign, user profile icon and backgrounds suggested by my work and the team at Thup Games were implemented. A multiplayer mode is still in the process of being developed.
Download and play the game here: https://www.noovie.com/trivia
Mini game: Name That Movie
Mini game: Shuffle
Mini game: Motion Picks
