A new visual design approach for a game, re-booted

CLIENTS
Thup Games h ttps://www.thup.com/ for National CineMedia https://www.ncm.com/

ROLE
Gameplay UX and UI Designer

Contribution: Creative direction, User Experience Design, Visual Design

Noovie Trivia is a fast-paced movie trivia game introduced to players in thousands of theaters during the pre-show to the film Avengers: Endgame. It was produced using the latest WebGL technology, allowing the game to be played in a web browser on mobile devices.

In a strategically important moment of transition for the project, I was contracted to help with the redesign of the expanded user experience, GUI and visual design. Through creative direction and adhering to an already established style , I developed the overall visual design (color palette, main menu redesign, user profile icon and backgrounds). A multiplayer mode is still being developed.

I was contracted to help with the redesign of the game’s user experience, UI and visual design. The game was previously entitled Shuffle 2.0, being just that - a card shuffle game with only one level.

My task was to re-boot and refresh the visual design style of the game, giving it a more contemporary “mobile game-like” look and feel, but also one that was in line with the current style of what NCM makes.

Challenge

• Wireframing gameplay

• Visual design of all gameplay screens

Process

As part of the process a Brand Voice direction was provided by the team from National CineMedia.

Process

Backgrounds and GUI color themes explorations. These directly influenced the final game color palette and are ultimately what the game launched with.

Process

The game is downloadable on both the App Store and Google Play Store. The overall color palette, main menu redesign, user profile icon and backgrounds suggested by my work and the team at Thup Games were implemented. A multiplayer mode is still in the process of being developed.

Download and play the game here: https://www.noovie.com/trivia

Outcomes

Mini game: Name That Movie